Some content is extremely difficult to remove due to the organisations controlling the site that the content is published on. For example, news publications that believe their article to be accurate will fight tooth and nail to keep it up, under the argument of “freedom of speech”. Government sites and other official organisations are of course also unlikely to remove something unless it is clearly factually inaccurate and/or blatantly illegal. 

In general, if the content itself is completely fair and/or factually accurate, provided honestly by a real human, and without infringing any locally applicable laws (such as privacy, copyright, etc) then removal is always more difficult (but not impossible). Our particular focus is on removing content that is unfair or unwarranted, inaccurate or dishonest, fake, illegal, or targets your business or staff in a personal, harassing or bullying manner.  

Pricing depends on what website the content is on, and in some cases the nature of the content itself. In all cases, you will only pay if we successfully remove the content. There is no cost, no risk and no commitment required to have us take a look at the content and give you a quote. Simply reach out and show us the content. We can typically provide a quote on the same day that you ask. We do offer discounts for removing multiple pieces of content.

We continually monitor the status of the content, and inform you of the good news as soon as it is removed. Removal is permanent, and it is extremely rare for it to re-appear; if for any reason it does come back, the original agreement still applies and we will work to remove it again.   Please note that some websites will temporarily remove the content while they evaluate whether to permanently remove it. This does not count as a “successful removal”, and we will inform you of these situations when they occur.  

We completely and permanently remove your unwanted content from the site that it is on. In some cases, this is not possible due to the nature of the content or the publisher - for example, major news publications are notoriously resistant to taking a journalist’s work taken down. If we are unable to physically remove the offending content, you will not be charged a removal fee, but will have the option of instead allowing us to implement other reputation management strategies to hide, smother, or mitigate the offending content in other ways. Our first priority is always to physically remove the content.